Google Introduce New Gambling Limits for Advertising

Advertising: Google users will be able to limit their exposure to gambling and alcohol advertisements through a new feature to be introduced in the coming months.

The feature will be first be used on YouTube Ads in the US, with this extended to Google Ads and YouTube globally in early 2021. Countries with legal restrictions against serving gambling and alcohol ads will not see any change in their policies.

The search engine and marketing giant said in a blog post that it will provide YouTube users with more controls to limit ads on sensitive topics such as gambling. For this, it is adding a new feature in Ad Settings that will allow users to limit targeted advertising for such topics.

We’ve heard feedback that some people would prefer to limit ads in certain categories like gambling so today, we’re launching a new control in Ad Settings, enabling people to see fewer gambling ads, as an additional option,” Google said.

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