Betsson Launches SuperCasino Pay N Play Brand in Estonia, the second Betsson Pay N Play brand to launch with TG Lab, will offer consumers in Estonia access to a wide range of online slots and table games to play online.

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The new platform will also feature live dealer casino games, as well as an online sportsbook.

Betsson’s commercial director for Central and Eastern Europe, Kaido Ulejev, said launching a new pay and play brand in Estonia alongside the established Betsafe platform was the next logical development for the operator.

Even in a relatively small market such as Estonia, our consumers form part of different segments,” Ulejev said. “These segments are unique, and we needed to launch a new brand in order to address a particular group.”

The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible and TG Lab helped us to combine the modern Pay N Play solution approach with a localized product.

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